On 27 November 2025, over 20 students from the Master's programmes in Business Administration and Entrepreneurship, and the Bachelor's programme in Business Administration at Wismar Business School, visited the Pahnke Hamburg agency with Prof. Dr. Vera Seidemann.
The focus of the trip was the question, “How does successful brand management work today?”.
Participants gained exclusive insights into the agency's workings and discussed current marketing and advertising approaches in an ever-changing consumer landscape.
A particular highlight was the fact that the event took place in the light-filled Paulihaus, which was swiftly converted into a lecture theatre.
A big thank you goes to the Pahnke Hamburg team for their inspiring hospitality and open exchange.