Entrepreneurship
Master
Academic Degree
Master of Arts (M.A.)
Faculty
Wismar Business School
Campus / Distance learning
Studies on campus
Normal period
4 semester
Start of studies
to the summer semester
Place of study
Wismar
Classroom Languages
english
Accreditation
This course has an accreditation
- A first professionally qualifying university degree (Bachelor’s, Diplom, or equivalent) with at least 180 ECTS credits and an overall grade of 2.5 or better from a degree programme at a national or international higher education institution.
- Proof of English language proficiency (TOEFL or equivalent) with a minimum score of 80 in the internet-based TOEFL test or an equivalent score, e.g. 6.0 in IELTS. Applicants whose native language is demonstrably English or who have demonstrably obtained their Bachelor’s, Diplom, or equivalent degree from an institution where *English is the language of instruction are exempt from providing such proof.
- Proof of German language proficiency at level B1 (equivalent to B1.2) according to the Common European Framework of Reference for Languages (CEFR). Applicants who cannot provide proof of this level at the time of application must, in order to receive conditional admission, provide proof of German language proficiency at level A1 (equivalent to A1.2) according to the CEFR. At the time of application, this proof must not be older than one year. They must then acquire German language proficiency at level B1 alongside their studies at the Language Centre of Wismar University of Applied Sciences in order to be eligible for admission to the Master’s thesis in accordance with Section 10 (1) of the Examination and Study Regulations. Applicants whose native language is demonstrably German or who have demonstrably obtained their Bachelor’s, Diplom, or equivalent degree from an institution where German is the language of instruction are exempt from providing such proof.
- A minimum of 20 points in the selection procedure, based on the writtenapplication(letter of motivation) in accordance with Annex 1, as well as further criteria in accordance with Annex 2.
Dream it. Think it. Do it.
Bringing great ideas to life, unleashing your creativity, staying open to new things, making a positive impact on the world and inspiring others – these are all big dreams on the path to self-employment.
Every now and then, you find yourself thinking about it in your day-to-day life. Perhaps you even talk to your friends and acquaintances about it. But actually putting it into practice, really taking that first step? Do I have what it takes? Where do you find the courage? Where do you start, and what do you need to make it happen?
Make it a reality! Whether it’s innovative technology, art, digital worlds, craftsmanship, services or mass production: we offer you a unique opportunity to work towards realising your dream, to think through your ideas and bring them to life.
- Learn the basics so you can develop, analyse and ultimately bring your idea to life
- Acquire management skills to organise your business effectively, secure funding, keep an eye on legal aspects, lead staff and attract potential customers
- Benefit from the practical knowledge and experience of our lecturers; they’ll guide and support you in putting the knowledge you’ve gained directly into practice in your business project
- Perfect your business English and open up the world to an international business network and growth opportunities
- Be inspired by others and network with the start-up scene in Mecklenburg-Western Pomerania and beyond
- Take advantage of our advisory services: prepare yourself for grants and competitions for start-up founders
Our facilities, your opportunities.
Feel free to find out in advance about the facilities on campus and the entrepreneurship-related services you can make use of during your studies.
Our partners will help you get ahead.
Take benefit from our collaboration with network partners and their wide range of services in the start-up and entrepreneurial scene.
| Module | Credits |
|---|---|
| Business Administration for Entrepreneurs | 6 |
| Business Simulation and Management Accounting | 6 |
| Ideation and Business Model | 6 |
| Design Thinking | 6 |
| Language Module I – Business English | 6 |
| Module | Credits |
|---|---|
| Entrepreneurial Marketing | 6 |
| Entrepreneurial Finance | 6 |
| Prototyping | 6 |
| Language Module II – Business English | 6 |
| Elective Module | 6 |
| Module | Credits |
|---|---|
| Legal Frameworks for Entrepreneurs | 6 |
| Entrepreneurial Motivation and Resilience | 6 |
| Business Planning | 6 |
| Academic Research and Writing | 6 |
| Elective Module | 6 |
| Module | Credits |
|---|---|
| Master Thesis and Colloquium | 30 |
Entrepreneur
The Master’s programme in Entrepreneurship is primarily designed to prepare students for self-employment as entrepreneurs and to support them on their journey towards this goal. However, the skills taught are also in high demand within existing companies and, as such, offer excellent career prospects for those in salaried employment.
- Average salary: €14,300 gross
- Responsibilities (including, amongst others):
- Operational and strategic management of the site
- Sustainable development of the profitable business
- Ongoing analysis and monitoring of efficiency, profitability and quality
- Planning and implementing improvement measures in collaboration with the existing management team
- Management and support of the company’s divisions, including sales and procurement, to achieve the best possible results
- Overall management of production processes and workflows
- Point of contact for all the company’s stakeholders, as well as representing the company externally
- Job vacancies: approx. 7,000 per year
- Sources (2026): indeed.com, gehalt.de
- Average salary: €3,890 gross
- Responsibilities (including):
- Responsibility for the brand’s creative and strategic communication
- Developing and implementing a comprehensive brand strategy in close collaboration with the marketing team
- Effective budget management and aligning marketing activities with customer requirements
- Localising global brand strategies for target audiences
- Planning, organising and carrying out seasonal campaign shoots
- Continuously monitoring (digital) marketing trends and technologies
- Drafting press releases and product descriptions
- Overseeing and managing all (digital) marketing activities, including online advertising, search engine marketing and social media
- Job vacancies: approx. 19,300 per year
- Sources (2026): indeed.com, gehalt.de
- Average salary: €5,778 gross
- Responsibilities (including, but not limited to):
- Further development of products and the system
- Implementation of current trends in the customer experience, taking into account structural, technical and economic requirements
- Updating and revising system manuals and training materials
- Developing training programmes for franchise partners and their staff
- Tapping into new markets, from the tender stage right through to country-specific concept adaptations
- Project work, both in a leading role and in a supporting capacity
- Working closely with the marketing and sales teams, you will develop effective sales and marketing strategies.
- Job vacancies: approx. 2,600 per year
- Sources (2026): indeed.com, gehalt.de
Start-up consultant
The knowledge and experience gained during the degree programme enable graduates to advise and support others through the process of setting up a business. Start-up advisers work independently or within the consultancy departments of companies, banks, trade associations or public-sector organisations.
- Average salary: €6,104 gross
- Responsibilities (including, amongst others):
- Providing start-up and business consultancy
- Business analysis, profitability and strategic consultancy
- Developing and implementing sector-specific projects in a constantly changing market environment
- Working closely with banks and funding organisations
- Preparing consultancy reports and project presentations
- Knowledge transfer, as well as delivering presentations and running seminars
- Quality assurance and control
- Job vacancies: approx. 24,000 per year
- Sources (2026): stepstone.de, gehalt.de
- Average salary: €4,100 gross
- Responsibilities (including, amongst others):
- Planning and facilitating start-up workshops
- Developing and implementing identification processes for high-potential candidates
- Identifying and collaborating with stakeholders in the start-up ecosystem
- Organising start-up conferences to facilitate knowledge transfer and networking
- Advising start-up teams
- Concept analysis and business plan support for start-up teams
- Job vacancies: approx. 400 per year
- Sources (2026): indeed.com, stepstone.de, gehalt.de
- Average salary: €4,300 gross
- Responsibilities (including, amongst others):
- Implementing applicant tracking systems with a view to delivering an optimal candidate experience
- Identifying a wide range of channels, as well as actively searching for and approaching candidates via social media and career networks
- Briefing our specialist departments on all aspects of recruitment
- Pre-selection of suitable applications and building an active talent pool
- Correspondence and interviews with applicants, as well as maintaining the applicant tracking system in SAP
- Support at selected recruitment fairs (organisation, delivery and follow-up)
- Designing recruitment projects and innovative initiatives and events for different target groups
- Job advertisements: approx. 1,700 per year
- Sources (2026): indeed.com, gehalt.de, stepstone.de
Fund manager
Anyone wishing to work in fund management should enjoy analysing business models and finances. Our Master’s programme in Entrepreneurship equips students with the necessary skills. Specialists in IT, design and business are also in demand, as fund investments are often focused on specific sectors.
- Average salary: €4,871 gross
- Responsibilities (including, amongst others):
- Collaboration with the assigned specialist departments
- Development and implementation of controlling and forecasting systems
- Reporting to senior management or divisional management
- Depending on your level of expertise, this may also include the in-house development of SaaS solutions for clients
- Identifying current developments (legal, technical, economic) within your area of responsibility
- Analysing customer behaviour
- Providing advice and recommendations on existing marketing channels based on your analyses
- Job vacancies: approx. 5,000 per year
- Sources (2026): stepstone.de, indeed.com, gehalt.de
- Average salary: €5,098 gross
- Responsibilities (including, amongst others):
- Independently managing fund and co-investment transactions worldwide
- Due diligence, structuring, negotiation and contract finalisation; proactively managing internal approval processes
- Entrepreneurial portfolio management
- Preparation and execution of exits from investments
- Leveraging and expanding an established global partner network
- Agile, opportunity- and solution-oriented collaboration within a global team with a successful, rapidly growing portfolio
- Job vacancies: approx. 2,900 per year
- Sources (2026): indeed.com, stepstone.de, gehalt.de
- Average salary: €4,800 gross
- Responsibilities (including, but not limited to):
- Identifying potential future business partners (start-ups, SMEs and corporations) and pinpointing potential new strategic partners
- Co-ordinating strategic partnership projects, e.g. proof-of-concepts or the introduction of scouting tools
- Supporting internal projects to improve (global) partnering activities and to integrate strategic partners
- Assisting with the organisation and delivery of events
- Key account management for the largest client accounts
- Active role in business development and sales
- Management and development of the entire team (training sessions and learning days)
- Job adverts: approx. 4,000 per year
- Sources (2026): indeed.com, gehalt.de, stepstone.de
Procedure of your Application
For the registration and application process, our university distinguishes between two categories of applicants:
1. applicants from Germany or an EU member state
2. applicants from Non-European countries
Please follow the explanatory text and the application process for your category.
1. Registration at the application portal of Wismar UAS
When you register, you enter general information about yourself and create your personal profile in our application and study administration portal. This is the first step towards applying for a degree programme. You can change the language of the portal to english.
2. Application for your degree programme
After successful registration, you will receive an email with your access data. Within the application deadlines, you can log in to the study portal and apply for your degree programme.
3. Print out, » fill out documents «, send off
Once you have applied for a degree programme in the application and study administration portal, an application document is automatically created at the end. This document lists further documents relevant for admission, which you must now compile, e.g. the above mentioned mandatory requirements, the competitive formal requirements and so on. You then send both the printed application document and all other needed documents by post to the address given on the document. Remember that it can take several days or weeks for your letter to be received by our Immatriculation Office (depends from where you send your letters).
4. Fingers crossed
If you have successfully submitted all the documents, you will usually receive a letter of acceptance or rejection for your degree programme no later than 2-4 weeks after the application deadline. If anything is missing on your documents you will get a notice at the application and study administration portal, so check out once a day, if there are updates regarding your application. If you receive a letter of acceptance you can log in to your application and study administration portal and officially register for your degree programme. As soon as you have transferred the semester fee for your first semester, you are officially enrolled. Dont forget to plan your trip, prepare everything and organise a place in one of our student dorms.
Any questions?
If you have any questions about the application process, our General Student Counseling will be happy to help you.
Nationals from Non-EU countries apply for the Master programme in Entrepreneurship from 15th October until until 10th December for summer intake via uni-assist.
Non-EU prospective students without any German university entrance certificate or who haven't graduated from a German institution of higher education yet have to apply for the Master in Entrepreneurship via the University Application Service for International Students (UNI-ASSIST).
The date of receipt of all documents as well as the processing fee for uni assist are of essential importance. The Processing fee of uni assist accounts € 75 (or € 30 for every other university). Here, you find information on the payment methods. https://www.uni-assist.de/en/how-to-apply/pay-all-fees/payment-options/
To guarantee a rapid processing, the chance to answer open questions, request missing documents at due date, we suggest to apply as soon as possible. Please keep in mind that an incomplete application can not be processed by uni assist!
The processing through uni assist can take several weeks. In the meantime, please do not inquire about your application status. You will be informed as soon as a decision has been made.
Applications via UNI-ASSIST will be made online. Please follow the application sequence under the link: https://www.uni-assist.de/en/
Programme Director
Olaf StreuerProf. Dr. rer. pol.Studiengangsleiter Entrepreneurship, MasterBuilding 19 · Room 214
Contact details for prospective students and applicants
International Office:
